LifeLock.com 400 - Zero to 60 Tour (The Speed of Doing Business)
The weekend of July 11-13 was very exciting as LifeLock sponsored NASCARS Sprint Cup Series race at Chicagoland Speedway, bringing the race world the LifeLock.com 400.
As an effort to introduce African American and Hispanic business owners and executives from the Chicago area, as well as high profile minority personalities in government, politics, sports and entertainment industries to their first NASCAR experience as well as business opportunities with LifeLock and NASCAR; LifeLock activated the Zero to 60 Tour.
The VIP experience consisted of transportation to and from the race, Hospitality area with food provided, garage and pit tour, and a NASCAR 101 session with speakers from the speedway, NASCAR, ISC and LifeLock on topics ranging from general knowledge of the sport to business opportunities within the sport and opportunities with LifeLock.
The tour a phenomenal success! NASCAR gained new fans and LifeLock gained new partnerships that will be significant in the education of identity theft in various segments of the American consumer. Attendees of the tour included, Mathew St. Patrick, star of the hit HBO series “Six Feet Under”; Ken Smikle, President of Target Market News; Chase Austin a young African-American race car driver, who at 15-years old was signed to Hendrick Motorsports. Chase currently signed to Rusty Wallace Racing and is definitely one to watch on the up-and-coming driver list, among others.
