All is fair in love and war? What about business? Unfortunately the economy has affected everyone nationwide and doesn’t appear to be lifting any time soon. At LifeLock, we had our hands in a variety of events this year; ranging from sponsoring a night with professional baseball teams to titling NASCAR races, to local organizations. With companies watching their spending and the momentum LifeLock has gained, everyone wants a piece of us! It a large job to evaluate the many opportunities available to us to build exposure and partnerships.

NASCAR was a major focus of ours this year and is expected to be hit harder than any other sport due to how dependent race teams are on corporate financial involvement. Everywhere you turn belts are being tightened, why should racing be any different? Especially considering the three big automakers have requested a bailout from the government. But they are not alone. All corporate monies are expected to be drastically reduced in an effort to balance the scales. This single act makes it more difficult for NASCAR teams to function properly. However, this single factor doesn’t account for the worries of team owners. Fuel costs, increase in unemployment rates and the feeling of an insecure future are all examples of what a NASCAR fan must endure.

Is there such a thing as a fair-weather fan in NASCAR? Maybe those who are tired of Jimmie Johnson dominating the sport (completely incomprehensible to me) might be fair-weather. Fans will drive an average of 6 hours to attend a race, stand in long lines to purchase their favorite merchandise and do crazy things to have a chance to meet their favorite drivers. The economy may be on a down swing but nothing can sway the NASCAR fan. Tracks will find new ways to market and a way to keep their ever so faithful fans.

In just over a month the next season kicks off with our title races being in June (Michigan International Speedway) and July (Chicagoland Speedway). It will be interesting to see what 2009 holds in store for LifeLock and the NASCAR fan. Oh yeah, just one last thing; Jimmie……go for a fourth Championship. I told you, loyal to the end.

The weekend of July 11-13 was very exciting as LifeLock sponsored NASCARS Sprint Cup Series race at Chicagoland Speedway, bringing the race world the LifeLock.com 400.

As an effort to introduce African American and Hispanic business owners and executives from the Chicago area, as well as high profile minority personalities in government, politics, sports and entertainment industries to their first NASCAR experience as well as business opportunities with LifeLock and NASCAR; LifeLock activated the Zero to 60 Tour.

The VIP experience consisted of transportation to and from the race, Hospitality area with food provided, garage and pit tour, and a NASCAR 101 session with speakers from the speedway, NASCAR, ISC and LifeLock on topics ranging from general knowledge of the sport to business opportunities within the sport and opportunities with LifeLock.

The tour a phenomenal success! NASCAR gained new fans and LifeLock gained new partnerships that will be significant in the education of identity theft in various segments of the American consumer. Attendees of the tour included, Mathew St. Patrick, star of the hit HBO series “Six Feet Under”; Ken Smikle, President of Target Market News; Chase Austin a young African-American race car driver, who at 15-years old was signed to Hendrick Motorsports. Chase currently signed to Rusty Wallace Racing and is definitely one to watch on the up-and-coming driver list, among others.

Todd Davis, our CEO here at LifeLock, will answer questions live from the public on the company’s first online town hall meeting tomorrow Friday, June 20 at 10:00 AM PST. If you are interested in joing the meeting and asking Todd a question, please register at LifeLock Asks where you will receive dial-in and webinar instructions.

Recently, LifeLock has been the focus of numerous articles and blogs in regards to lawsuits, the LifeLock service and Todd’s personal information being used. Todd knows this medium will provide consumers around the world the opportunity to ask questions regarding all these topics and more.

In a quote from Todd, “LifeLock has always been transparent when answering questions. Now it is time for consumers to get the answers they need and hear the truth. I’m tired of hearing and reading things that are clearly made up or stretch the truth.”

We all are looking forward to the meeting and answering everyone’s questions!

Michigan International Speedway has announced a partnership with LifeLock to present the LifeLock 400, NASCAR Sprint Cup Series race at MIS this weekend on Sunday, June 15th. The Father’s Day race will kick off the track’s 40th season of racing. Tickets to the LifeLock 400 are on sale by calling the speedway’s Ticket Hotline at 800-354-1010 or logging onto MISpeedway.com. Kasey Kahne, LifeLock spokesman and last week’s winner, will be behind the wheel of the LifeLock / Bud # 9 Dodge Charger.

You can find more information about LifeLock and its racing sponsorships at the LifeLock racing website.