The weekend of July 11-13 was a very exciting as LifeLock sponsored NASCARS Sprint Cup Series race at Chicagoland Speedway, bringing the race world the LifeLock.com 400.

As an effort to introduce African American and Hispanic business owners and executives from the Chicago area, as well as high profile minority personalities in government, politics, sports and entertainment industries to their first NASCAR experience as well as business opportunities with LifeLock and NASCAR; LifeLock activated the Zero to 60 Tour.

The VIP experience consisted of transportation to and from the race, Hospitality area with food provided, garage and pit tour, and a NASCAR 101 session with speakers from the speedway, NASCAR, ISC and LifeLock on topics ranging from general knowledge of the sport to business opportunities within the sport and opportunities with LifeLock.

The tour a phenomenal success! NASCAR gained new fans and LifeLock gained new partnerships that will be significant in the education of identity theft in various segments of the American consumer. Attendees of the tour included, Mathew St. Patrick, star of the hit HBO series “Six Feet Under”; Ken Smikle, President of Target Market News; Chase Austin a young African-American race car driver, who at 15-years old was signed to Hendrick Motorsports. Chase currently signed to Rusty Wallace Racing and is definitely one to watch on the up-and-coming driver list, among others.

Recently I was at one of my favorite stores with a friend.  I was in line to pay and my debit card was declined three times.  Moments passed as I stood there furiously searching my brain.  I am notorious for forgetting my PIN.  Was this another one of those moments?  A quick look back - the line grew tenfold in those few seconds.  No, I’m pretty sure this is not one of my awesome moments - I had the PIN right.  I looked at the cashier who began to explain that my card was locked out after three tries for identity theft protection purposes.  At this point I was slightly frustrated - not only are they not going to accept my card but now they are going to tell me about identity theft protection.  Really?  Does it get more insulting?  I was half tempted to conveniently have my business card fall out of my purse onto the counter but, after thinking about it a couple times, I resisted.  A pulled out some cash and stepped aside for my friend to pay.  The same thing happened to him.  We left my favorite store slightly disgruntled. 

Next stop: the video store.  As we stood in line still commenting on the episode and the plethora of skilled workers my favorite store hired, he pulled out his card and suddenly placed it in front of my nose.  His card had my name on it - our cards had gotten mixed up when we paid for dinner earlier.  While I walked away with my tail between my legs that night, there was some good news: I hadn’t thrown my business card around and my friend’s debit card still worked despite the multiple tries with the PIN number (ok -this is mostly scary that it still worked.  However, it was good in my case since he was paying for the movie). 

How many companies out there are feeding consumers information regarding identity theft policies?  How much of this information is correct?  The store employee tried to tell me their identity theft policy but it appeared incorrect when the PIN was not timed out after three incorrect tries.  Identity theft is the fastest growing crime in America.  Are employees receiving enough up-to-date training?  It is doubtful so the only thing we can do is question, question, question; you can’t do enough to protect your identity.

Todd Davis, our CEO here at LifeLock, will answer questions live from the public on the company’s first online town hall meeting tomorrow Friday, June 20 at 10:00 AM PST. If you are interested in joing the meeting and asking Todd a question, please register at LifeLock Asks where you will receive dial-in and webinar instructions.

Recently, LifeLock has been the focus of numerous articles and blogs in regards to lawsuits, the LifeLock service and Todd’s personal information being used. Todd knows this medium will provide consumers around the world the opportunity to ask questions regarding all these topics and more.

In a quote from Todd, “LifeLock has always been transparent when answering questions. Now it is time for consumers to get the answers they need and hear the truth. I’m tired of hearing and reading things that are clearly made up or stretch the truth.”

We all are looking forward to the meeting and answering everyone’s questions!

Michigan International Speedway has announced a partnership with LifeLock to present the LifeLock 400, NASCAR Sprint Cup Series race at MIS this weekend on Sunday, June 15th. The Father’s Day race will kick off the track’s 40th season of racing. Tickets to the LifeLock 400 are on sale by calling the speedway’s Ticket Hotline at 800-354-1010 or logging onto MISpeedway.com. Kasey Kahne, LifeLock spokesman and last week’s winner, will be behind the wheel of the LifeLock / Bud # 9 Dodge Charger.

You can find more information about LifeLock and its racing sponsorships at the LifeLock racing website.

The crime of identity theft occurs when someone, without your knowledge, fraudulently acquires a piece of your personal information and uses it to obtain goods, services or credit. This is a fairly new and rapidly evolving area of criminal activity. Identity thieves are continuously finding new ways to work. Consumers should be aware of the following tactics that are currently being used to gather identifying information for fraudulent use:

Types of Identity Theft

Following are the types of identity theft presently known to be commonly employed. They include 37 varieties grouped in 3 main categories:

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It’s astounding to think that back in the day (which was a Wednesday) when I started working here less than 7 months ago LifeLock’s member base was at 350,000. Well, as of last week we’re now over 1,000,000 members (more than doubling our memberships since January)! It goes to show what truly great services LifeLock offers and the incredible people at the company behind it that make this happen!

Okay. Now LifeLock is a serious company that takes its services with the utmost protection and security. But I’ve decided that every Tuesday, just to lighten things up a bit, I’ll have a post dedicated to the most creative t-shirt I’ve found from the prior week. So the for the initial “T-Shirt Tuesday” post, I have to give it up to those creative kids over at College Humor. They’ve created a t-shirt that I MUST own. This Tuesday I’ll be ordering the Drive Shaft shirt from Busted Tees. If you’re an avid fan of LOST (and of one of my favorite characters, Charlie) then you’ll understand how phenomenal this shirt is. This shirt couldn’t have come out at a better time seeing as the season finale of LOST was last Thursday. So for the next 8 months until LOST returns and my life is back in order, I’ll be sporting this bad boy. “You are everybody!”

The ongoing explosive growth of LifeLock is honestly amazing. I remember the first day I started at LifeLock the company was scattered around in about 25+ executive suites on the ninth floor. On my fourth day the company officially moved to its own floor and on day five we had already officially outgrown the space! Luckily we’ll soon be taking up an additional floor as well.

The LifeLock offices are currently located in the Hayden Ferry Lake complex in Tempe, Arizona. The building itself is amazing - very modern and sleek. There are incredible views of the McDowell Mountains out of the east side, and astounding sunset views out of the west side. Being nestled in between Tempe Beach Park, Mill Ave and Arizona State University is great as well - there are always events going on.

I’ll bring in a digital camera to get some interior shots, but until then I think I need to devise a plan to get roof access for the Tempe fireworks show on the 4th of July.